Healthy lunches

We all want our children to be health but how to get kids to eat healthy is another issue altogether. Healthy lunches should include fruits, vegetables and whole grain breads - that is basic. However there are a few things in this article and others that I do question.

http://www.cbc.ca/health/story/2010/09/07/f-healthy-school-lunches.html

One is that juice is bad for kids. I really have trouble believing that we can only give our kids water and skim milk to drink.

Is it really bad if my child has a glass of orange juice or apple juice for breakfast or lunch?It has plenty of vitamin C and other nutrients, especially if it is "not from concentrate" with no sugar added. I am thinking a little bit of natural sugar may curb the craving for pop. Drinking stale, warm milk that sat in a locker for half a day may not be very appealing to a child. Have we gone to far by insisting only water and milk?